As an Editorial Lead focused on brand and product, I strategized and created original content for @Twitter, @TwitterSpaces, @TwitterBlue, @Subscriptions, @HiCommunities. This included 360 brand marketing campaigns, writing UX copy for new features, and developing editorial guidelines for product launches.
Sometimes begging for RTs crossed my mind, but ultimately I concluded only Cher can get away with that.
Tweet It Into Existence
The word of the year on the platform was manifest. We celebrated that by launching a campaign featuring 12 athletes and celebrities—including Patrick Mahomes, Bubba Wallace, Megan Thee Stallion, Issa Rae, and Demi Lovato—whose original Tweets predicted their greatness.
For Twitter Blue, I developed the on-platform launch strategies for new features and wrote product copy.
I also wrote the first-ever publicly edited Tweet. Please clap.
@TwitterBlue
Some very smart people discovered Twitter is all about conversation. Thus, Spaces was born and was Twitters way of entering the social audio market.
I wrote, iterated, wrote some more, launched new features, hosted weekly Q&A Spaces with the community, and became an expert on what mattered to them. Turns out the demand for emojis is at an all time high.