In anticipation of the 2020 election, HBO Max teamed up with Rock the Vote to launch a voter awareness campaign that, instead of focusing on who people should vote for, was centered on what people should vote for.
Our campaign kicked off with a PSA video starring HBO stars, including Spike Lee, Sarah Paulson, Robin Thede, Matt Bomer, Henry Winkler, and Natasha Rothwell.
Voter Kits
Our campaign focused on empowering and educating voters, while also keeping them safe. We made a statement with our PSA then provided people with the tools to make their own statements.
The voter kits came equipped with CDC quality masks, voting stickers, and resources from our partners at Rock The Vote.